TruRating Online is the TruRating offering for capturing customer feedback from eCommerce web sites. This is a light-weight JavaScript widget that is resident on the payment confirmation page of a merchant website, capturing customer feedback at the point just after the payment process has completed.

By answering one simple, anonymous question as they pay, customers can rate an aspect of their purchase from 0-9 (0 is terrible, 9 amazing). With five standard questions (Recommend, Service, Value for money, Shopping experience and Product) asked in rotation from one customer to the next, merchants quickly gather a wealth of data to inform their business decision making. In addition, Merchants also have the opportunity to ask two of their own questions, allowing greater issues targeting relating to their specific business environment.

The figures below provide examples of TruRating Online in a desktop and mobile environment.

TruRating Online on a Desktop Browser
TruRating Online on a Desktop Browser
TruRating Online on a Mobile Browser
TruRating Online on a Mobile Browser

Consumer ratings are sent from the TruRating Online to an on-line dashboard. The dashboard (shown below) is designed to provide visual and textual information to a merchant based on ratings made by their customers. Business owners can track their ratings over time, compare their ratings against anonymous competitors, link customer sentiment to spend and get detailed analytics on other aspects of customer purchase behaviour. In addition, where they also have TruRating deployed in off-line environments, there is the unique opportunity to compare against their on-line ratings, thereby providing a unified omni-channel point of view for the business.

TruRating Analytics Dashboard
TruRating Analytics Dashboard
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